Last Sunday turned out to be a very different day to the one I was expecting this time last week. I had a late evening flight booked with BMI, leaving Berlin Tegel airport (TXL) just after 9pm to arrive at London Heathrow (LHR) just after 10pm, ready for a Monday back in the office. During the day I would probably have met up with friends and relaxed before packing my carry-on, and heading off to the airport.

As it was, I ended up watching England take on Scotland for the Calcutta Cup in the 6 Nations at Twickenham. Actually, that sentence needs a little rearranging. Let’s try it this way. As it was, I ended up at Twickenham watching England take on Scotland for the Calcutta Cup in the 6 Nations. And it was all thanks to BMI, and their embrace of social media as a great way to communicate to and interact with customers.

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